While encouraging open and free exchange of ideas, CEO Jimmy Burds emphasizes that there are core values that all stakeholders, from employees to vendors, are encouraged to support—including promoting a healthy environment. These values are reinforced constantly through education, interactions, and communications. To further convey transparency, Colographic opens its books to employees so that they can see the whole picture. “Survival comes from a shared vision that we’re all in this together and the willingness to support efforts to improve and expand,” notes CEO Jimmy Burds.
Among the most significant outcomes of this corporate culture is improved understanding of, and offering suggestions about, each other’s challenges and concerns—right down to the overall condition of the company. This gives everybody the bigger picture. Everyone can say what they want to anyone in the company, in a safe environment.
In turn, this drives better customer experiences and comfortable expectations of consistency and quality. “It’s proven that a motivated and acknowledged workforce leads to better services and products,” emphasizes Jimmy Burds. “What amazes me is that this would surprise anyone. Businesses were created to support humanity, not the other way around. People need to make a decent living, while having the opportunity for balance in their lives—with family, leisure-time pursuits and other meaningful pastimes.”