Colographic’s custom fleet graphics give your business the freedom to be seen in every corner of the country. As far as the roads take you, your standout fleet advertising will follow.
From full 3M van wraps and trailer wraps to subtle fleet graphics lettering, our design department and installation team can tackle it all. With national brands and local businesses in our fleet of clients, there isn’t a project or challenge we haven’t seen. At the end of the day, our goal isn’t just to create fleet graphics that move, but fleet graphics that move you.
Here at Colographic, we’re committed to delivering quality fleet graphics & van wraps that stay primed and polished through cross-country trips, severe storms, and unobstructed sunshine. To ensure we create custom fleet graphics that stand the test of time, we begin each new project with a systematic top-down approach.
After nearly 4 decades in the graphics business, we’ve developed this tried-and-true fleet graphics process to ensure maximum visibility, satisfaction, and effectiveness.
Keep reading to learn how our fleet graphics process breaks down. Or, give us a call for personalized, expert advice for your fleet advertising plans.
Every successful fleet advertising project must start on stable ground. For us, that means that we begin each project with a developed strategy & planned materials.
Fleet size & location
Campaign lifespan & removability
Fleet lettering is an option for your fleet graphics, which allow you to add a logo, company name, and contact information to your company vehicles while remaining subtle. This fleet advertising option is ideal for companies who are looking for a less involved layout with classic appeal.
Spot graphics, or partial van wraps/trailer wraps, are an intermediate fleet graphics solution that allow your brand to add creativity and freshness to your fleet vehicles without wrapping entirely around your vehicle. Spot graphics are a worthwhile compromise for those looking to make an impression without completely altering their vehicle’s exterior.
Full van & trailer wraps
Full van wraps or trailer wraps give your business the power to transform its fleet into an interactive and dynamic branding vessel. By choosing a complete 360º fleet graphic design, the possibilities of design are extended and enhanced. With a full van wrap or trailer wrap, we can focus on creating a bold and grandiose layout that utilizes your vehicle’s shape and silhouette. Instead of a simple decal that adds a splash of color to your vehicle, we reinvent and re-imagine your fleet vehicles as we know it. And with our protected 3M vinyl van wraps and trailer wraps on your fleet, your valued vehicles are protected from minor scratches and dents.
Once we’ve established your fleet graphics strategy & schedule, we can move on to the fun stuff— collaborating with you on the messaging & design.
Many Colographic clients embrace an overall branding perspective with their fleet graphics, allowing them to solely focus on brand image and personality.
Many businesses feature listed services in their fleet graphics, especially if their business is new to the area or less prominent in their market.
Companies can also depend on Colographic fleet graphics to introduce a new product or service to the public, spreading the news across cities, counties, and states.
Identifying who you are as a brand is what truly drives us to create custom fleet graphics, and brand tone is a key element to that. Is your brand tone professional and serious? Or is it more playful and humorous? By identifying the tone, we can design fleet advertising that truly reflects who you are.
Location, location, location
For local and regional businesses, displaying your business location is key to driving customers to your business. And, featuring your location can stand out and resonate with local residents, fostering new customers and business growth.
We’ll strategize the best color scheme that will pop on the road, using your existing logo and brand standards as a basis for our new design. Finding the perfect colors doesn’t just mean the best and brightest either — we’re looking for colors that will add a splash of brightness without fading quickly. And, we’ll ensure the color palette we define doesn’t just work on a digital screen, but that the colors translate well with our printing processes.
The Colographic design department has evolved and enhanced fleet graphics designs for nearly 40 years. No matter what your fleet graphics size and schedule may be, our design team will develop a fully realized layout that makes the most out of your space and time. From compact fleet lettering to full trailer wraps and van wraps, our design department alway finds a way to create fleet graphics that remain creative, clear, and compelling. Our mission is to challenge the creative possibilities without straying from the project goal.
We don’t create our designs as static ideas on paper — we envision them as dynamic concepts cruising down the highway. Because of this constant motion, the world of fleet advertising challenges us to remain creative and imaginative while staying relatively simple. Finding this perfect balance is what we pride ourselves on as a company. We utilize our time-tested design tactics to impress and intrigue without muddying up the message, focusing on big and bold graphics, short and simple text, & creative and clean layouts.
Now that the design and messaging is locked in and approved, your fleet graphics can finally come to life at our production center and installation facility.
Vivid printing processes
Our production center is home to our wide-format printers, which give us the power to print your fleet graphics on high-quality 3M vinyl in a spectrum of rich hues and shades. Using this invaluable tool, we can print your custom fleet graphics to their exact specifications in minutes.
Using a plethora of additional graphics tools including plotters, slicers, and laminators, your fleet graphics go through a rigorous examination and precision check to determine if they’re ready for application. Here, we add the finishing touches and prepare your graphics for the installation process.
Dedicated application station
Our application station ensures the perfect shape, cuts, and protection standards are met for your new fleet graphics. Here’s where the final inspection of the graphics takes place to verify that our expert installers are ready for application.
3M preferred installation
Our 3M Preferred Installers carefully and expertly apply your custom fleet graphics to your company vehicles. After decades of experience, our team has developed an unwavering application process that ensures secure adhesion, smooth wrapping, and full protection.
With our 3M Preferred Installers on staff to oversee your project from its early stages to application, your fleet graphics are produced and applied with extensive skill and true passion. With this distinction, our team has the recommendation and support of the company that creates the vinyl van wraps we install. As a 3M preferred installer, our team members must meet the following rigorous requirements:
Final review & approval
Once our expert 3M Preferred Installers add the finishing touches to your fleet graphics, you can take a final look and give us any feedback before you hit the road.
Now that you’ve learned how we will bring your business’s fleet graphics to life, it’s time we made that a reality. Give our expert team a call to learn more about our materials, pricing, and production process. Receive a free, no-obligation quote today for your custom fleet graphics.