Food trucks are reshaping the food industry. They provide people with unique food choices in unlikely locations and they allow business owners to launch restaurants at reduced expenses.
The popularity of food trucks has made the industry competitive and owners must go the distance to ensure their company stands out. A bold and attractive food truck wrap can help you achieve your marketing goals!
Read on to learn how a food truck wrap can help your business stand out and start attracting crowds of hungry customers.
The Importance of Food Truck Wraps
Ongoing Advertising
A food truck wrap advertises your business regardless of where it’s located. It makes people aware of your brand identity when you are serving an event, traveling, or even just parked at home in your driveway! You’ll get the word out to attract more business and increase your demand – no matter where you are.
Stand Out from the Competition
A food truck may serve an event where many other food trucks are present. A beautiful food truck wrapping will make your truck stand out. People will be lining up for the beautiful design, and your amazing food!
Long Lasting
Most car wraps last 3-5 years which means the cost is low when time is considered. Think of hte ROI!
However, if you want to change the wrap out to advertise a new product or change up your branding, that option is always available and is costly.
Easy Maintenance
A food truck wrap is so easy to clean. It will help you promote a pristine appearance which is a priority in the food industry. And, it’ll help keep your truck underneath in perfect condition!
Makes You Look Professional
Some people may be cynical of food trucks, they are a newer attraction after all! However, getting a state-of-the-art wrap will make your business look professional and legitimate, which will keep the lines long at your food truck!
How Do You Make Your Food Truck Wrap Stand Out?
The right food truck graphics will make your business stand out. Here are some factors to consider in the design process.
- Contrast: Contrast is an important consideration in your food truck design. Choose colors that allow images to stand out. For example, light print will stand out against a dark background.
- Colors: Choose bold colors that reflect your business’s branding. You want your food truck wrap to attract customers and be recognizable!
- Images: Images are a fun way to represent your brand. Choose to feature your top-selling food items, your logo, and anything else you think is relevant.
- Brand Identity: You likely already have branding figured out for your business, and why not represent it with your food truck wrap? Consider colors and images that are in line with the food you serve.
- Wrap Complexity: Several elements add to wrap complexity. You may consider a solid, multi-color, or graphic wrap. Any of these choices can benefit your marketing campaign if they are well-designed.
Food Truck Wrap FAQs
How do I prepare my truck for a wrap?
Prepare your food truck by washing it with a non-wax car wash product. Follow up with isopropyl alcohol and a lint-free cloth. The clean surface will help the wrap adhere.
How long does a food truck wrap last?
A well-cared-for food truck wrap can last 3-5 years.
Can I wrap my food truck myself?
It is possible to DIY your food truck wrap, but it’s best to let a professional do the work. A professional will ensure the wrap is well applied. It will allow your business to put its best foot forward.
How Can Colographic Help?
Colographic provides fleet graphics for cars, trucks, trailers, and other vehicles. Our superior installation ensures your food truck wrap will endure the test of time. We will work with you to ensure your graphics are suited to your vehicle.
And wraps aren’t all we do! We also design, install, and remove signage and take on customizable work with signage and fleet wrap projects. And our top-of-the-line customer service will ensure you are happy with your signage and fleet needs!
Contact us to learn how we can help you take your marketing to the next level.
