MAKES THE DIFFERENCE
Top-notch treatment of and respect for our people—from employees to customers—a strong work ethic, family environment, passionate customer service and quality products were the foundation of Colographic’s founding in 1979. That foundation is more important than ever, as the rush to outdo the competition has caused many companies to fail because a firm foundation has crumbled, or never existed.
Colographic built its reputation largely on referrals. That building process continues today, supported by consultative selling where we strive to enroll a prospect based on their wants and needs instead of hitting them over the head with features, benefits and a bunch of blah blah blah.
We begin with the end goal in mind, coupled with common sense. Notes CEO Jimmy Burds, “When putting graphics on a vehicle, downtime and scheduling are paramount concerns. If you’ve just bought a new vehicle that needs branding, it’s logical that you want to get it into service ASAP. So, look at the profit generated by that vehicle daily. Let’s say it’s a couple hundred bucks. Do you want to take it out of service for several days versus one or two to save $50 on the graphics? And what’s the cost of a shoddy job that requires a redo?”
A brief history: Our small family business started in Jim Burds’ garage in 1979. Shortly thereafter, we incorporated and moved into a two-bay shop in Commerce City. Today, we occupy a 12,600 square foot building on three-plus acres. This modern facility is designed for maximum efficiency, allowing us to produce and install high quality work rapidly and reliably.