Signage is critical in any business campaign. It is especially essential for construction companies. Contractors can use signs to promote workplace safety and increase brand recognition.
Colographic provides construction site signage that boosts your company identity and keeps work areas safe. Read on to learn the importance of signage and how we can help with your campaign.
The Importance of Construction Site Branding Signs in Brand Recognition
Brand recognition is an essential goal in any marketing campaign. People are more likely to work with a brand they recognize. They tend to feel more trusting of a company they have heard of before.
There are several tools companies can use to promote brand recognition and increase credibility. Many brands rely on virtual means like websites, search engine pages, and online banners.
However, the importance of outdoor marketing cannot be overlooked. It enforces the messages companies send through digital assets. It targets areas some businesses may not focus on helping you crush the competition.
Signage is a popular type of outdoor advertising. When placed in a high-traffic area, signs can turn your company into a household name. They will increase trust and recognition and enforce a sense of professionalism.
Where Can You Place Construction Site Signage?
Construction job site signs can be placed in and around work areas. Here are some key location suggestions:
- Fence Wraps: Signage can be wrapped around the fencing of your job site to promote your company to passers-by.
- Job site Entrance: Placing signage on your job site entrance will make your company name visible to passers-by and anyone who enters the job site.
- Inside the Job Trailer: Job trailers can serve as temporary offices, dining facilities, storage centers, and break rooms on construction sites. Many people who enter a job trailer will be unfamiliar with the contractor performing the construction. Signage in the trailer will clear up any confusion and promote company recognition.
- On the Building: You may install signage on the framework of the building you are working on. If the signage is high enough, it will be visible to freeway and street traffic as well as workers in nearby offices.
- On Cranes and Other Work Equipment: Cranes, bulldozers, concrete mixers, and other equipment move around the job site and often travel outside of the job site. Their mobility means they will be seen by various people. Place signage on them to increase brand visibility.
The Importance of Construction Safety Signs
Signage for a construction company is not only about brand recognition. It’s also about safety.
Safety signs ensure visitors, workers, and passers-by adhere to safety standards. They minimize the risk of someone becoming injured on or near the site. They warn people to keep their distance and take precautions in hazardous areas.
Most importantly, safety signs protect your business from lawsuits. If someone becomes injured on your site because they were not following the requirements clearly stated on your safety signs, you will not be liable for damages. You will protect your assets and your company’s reputation.
When creating safety signs, ensure they are large and visible. If an injured party states your signs were not visible, it could lead to a lawsuit. The right design team will ensure your signs will keep your worksite safe.
How Colographic Can Help
Colographic can help create construction site signage that makes your company shine. We can assist with the design and fabrication process. We will ensure our signs keep your worksite safe and boost your marketing results.
Our signs are highly durable. They are resistant to the elements and will hold up well on any job site. We can create them to ensure they adhere to the preferred surface.
Contact us for a free estimate on your construction site signage today.
