Are you tired of your business not attracting customers? Want to bring in more customers like bees to honey? Then it’s time to hang a sign! But not just any sign, mind you. We’re talking about a showstopper, a conversation starter, a sign that screams “Come on in and spend your money!”
Why a Hanging Sign?
Well, for starters, it’s like giving your business a superpower. Business signage is a visual beacon that says, “Hey, we’re here, and we’re open for business!” It may be a digital age, but there’s something undeniably satisfying about a good, old-fashioned physical sign sticking out into the street.
But what kind of sign should you hang? Do you want it to be big and bold or small and subtle? Should it be funny or serious? The answer, of course, depends on your brand, your type of business, and your target audience. But no matter what kind of sign you choose, it should be well-designed, easy to read, and relevant to your company.
Pros of custom hanging signs:
- Increased visibility: Signs are a great way to increase your visibility and attract new customers. Standard signage is great if your customer is directly in front of your place of business, but if they are down the street, you need a sign that can stick out and increase the viewing angle.
- Improved brand recognition: Signs can help you build brand recognition by creating a memorable and consistent visual identity. When people see your sign, they’ll know it’s your business.
- Enhanced customer experience: Signs can help you create a positive customer experience by providing clear and concise information. For example, you can use signs to direct customers to your entrance, highlight your latest promotions, or showcase your best-selling products.
- Cost-effective marketing: Signs are a cost-effective marketing tool that can provide a high return on investment. Compared to other forms of advertising, signs can be relatively inexpensive to produce and install.
The Art of Hanging Sign Design
When designing a hanging sign, there are a few key elements to consider:
- Clarity: The most important thing is that your sign is easy to read. Use clear fonts and contrasting colors.
- Design: Hanging signs often have smaller real estate to play with than other signs. If you have a recognizable logo this is a great choice for these smaller signs and if you don’t, consider getting a logo designed.
- Relevance: Your sign should be relevant to your business and your target audience. Avoid using generic or irrelevant messages.
- Placement: The placement of your sign is also important. Make sure it’s visible from the street and easy to read from a distance.
A good hanging sign is simple. Avoid cluttering it with overly complex designs, especially in such a small space that you want to be legible from a distance. Strong visuals, a good (clear) font, and contrasting colors can all help your sign to stand out on a busy street. Try viewing your design from a distance before committing to make sure it achieves what you want it to.
Remember: A great sign is more than just a piece of metal or plastic. It’s a powerful marketing tool that can help you attract new customers and build brand recognition. So, don’t be afraid to invest in a high-quality sign that will make a lasting impression.
So, what are you waiting for? It’s time to hang a sign and start reaping the benefits. Whether you’re a small business or a large corporation, a well-designed sign can help you attract new customers, build brand recognition, and create a positive customer experience.
Ready to take your business to the next level? Contact Colographic today for a free consultation! We’ll help you design the perfect sign to meet your needs and bring new customers through your doors.
