Many brands use a rebrand to update their image. They may choose a subtle rebrand to show they are evolving or undergo a complete rebrand if they feel it’s necessary to reach a wider or different audience.
Companies must consider several things when rebranding. Signage is essential because it should reflect your new image and logo to create a cohesive brand message.
What is Rebranding?
Rebranding involves an overhaul of your marketing assets. Some rebrands may also include changes in internal operations. Companies may rebrand for the following reasons:
- To reach a new audience
- To establish a more modern image
- To reflect internal changes within the company
- To distance themselves from an adverse past event
- To stand out in a competitive industry
What Assets Should You Consider When Rebranding Your Business?
Your rebrand may include changes in internal processes, but it focuses on how consumers perceive you. Therefore, you must consider updating the following assets:
- Website: Your website should reflect your new image. To embrace the changes, you may overhaul your content and design.
- Logo: Companies typically change their logo during a rebrand. Some may even change their company name.
- Marketing Materials: Rebranding companies may change their language to address consumers, use different marketing materials and platforms, change the design of their ads and fliers, and more.
- Colors: Brands often use colors to change their psychological effect on consumers. For example, luxury brands may use black to represent their company, and brands that appeal to children may use a bright color palette. These colors may change during a rebrand.
- Signage: A signage rebrand may be necessary in the overhaul process. When rebranding your business, you may change your exterior and interior signage. The new signage should be updated with your current logo, company colors, and other assets.
The Importance of Signage During a Rebrand
Good company branding means setting a consistent tone across all your assets. Your colors, logos, and brand voice should be reflected in all interactions with your customers, clients, colleagues, and target audience, and your signage is no exception.
Several signs may be used to attract and interact with customers. Most notable are the exterior name signs on brick-and-mortar locations. You may also have signs that advertise the products in your store and alert customers about company policies.
These signs should be updated to reflect your rebranding image. They remind customers of your company when they are in your shop or passing by, and they are part of the in-store experience.
What to Think About When Getting a Signage Rebrand
- Colors: Businesses that update their company colors should update their signage accordingly. Your new company colors should be reflected in your signage.
- Text: The text you use should reflect your new brand image. For example, companies moving from luxury to more fun branding may replace curly lettering with bold block letters.
- Message: The message of your signs may change with a rebrand. You may change your wording to reflect your company’s new direction.
- Logo/Name: When rebranding, companies that change their logo or name must update any signs that feature their old name or logo.
- Placement: You may consider rebranding and signage installation while changing signage because new placement may make your signs more visible. It may also be necessary if you are remodeling and rebranding.
Colographic Can Help with Your Signage Rebrand
Colographic can play an essential role in your signage rebrand. We create eye-catching custom signs that reflect your modern image. Our selection includes aluminum signs, vinyl signs, 3D signs, backlit signs, and much more.
Our signs will help you build credibility and trust with your customer base. They are durable and resistant to the elements so that they can advertise your brand 24/7 so you reach consumers round the clock.
Contact Colographic for a free quote before your next rebrand. We ensure a successful transformation.
