Signs can provide numerous benefits to businesses and organizations. Signs can help businesses attract the attention of potential customers and increase their visibility in the marketplace, and they also can help build brand recognition and establish a business’s presence in a particular location. By using consistent branding and messaging, businesses can create a sense of familiarity and trust with their target audience. Compared to other forms of advertising, outdoor signs can be a cost-effective way to reach a large audience.
Once installed, outdoor signs require minimal maintenance and can provide long-lasting visibility for a business. Outdoor signage is visible 24 hours a day, seven days a week, making it an effective way to advertise even when a business is closed. At Colographic, we offer signage in a wide range of sizes, shapes, and styles, allowing businesses to customize their signage to suit their needs and stand out from the competition.
Types of Business Signage Offered at Colographic
Vinyl Banners
Vinyl banners are a popular advertising and promotional tool due to their versatility, durability, and cost-effectiveness. Vinyl banners can be printed in a variety of sizes and colors to suit any need.
Pros:
Banners are made using waterproof, durable, and lightweight 13oz, 15oz, or18oz heavy-duty vinyl. Vinyl banners are very durable and can withstand various weather conditions. They are resistant to fading, tearing, and water damage. They are typically hung on walls, from the ceiling, on an awning using grommets and rope, or other hanging devices.
Cons:
Limited lifespan- Although vinyl banners are durable, they have a limited lifespan. The lifespan can vary depending on the quality of the vinyl and the weather conditions where the banner is displayed. Visual appeal: While vinyl banners can be visually appealing, they may not be as aesthetically pleasing as other forms of advertising.
Yard Signs
Yard signs are a type of outdoor sign that is typically used for political campaigns, real estate sales, and other promotional or informational purposes.
Pros:
Cost-effective- Yard signs are an affordable way to promote a message or brand. They can be purchased in bulk at a relatively low cost. Yard signs can be placed in high-traffic areas or near target audiences, making them highly visible and effective at reaching a specific audience. Yard signs can be customized with a variety of messages, logos, and designs to promote a brand or message. Yard signs can be easily installed in a variety of locations, including lawns, street corners, and other public spaces.
Cons:
Yard signs are often made from materials that are not designed to withstand harsh weather conditions, which can result in a short lifespan. Yard signs are light weight and can get damaged easily.
Storefront Signs
Storefront signs are a crucial aspect of a business’s branding and marketing strategy. They are the first point of contact between the business and potential customers and can influence a customer’s decision to enter the store.
Pros:
Storefront signs can effectively establish a business’s brand identity and convey its values to potential customers. Storefront signs can attract the attention of passersby and increase foot traffic to the business. Storefront signs are made from durable materials, which can withstand different weather conditions and last for a long time.
Cons:
Storefront signs can be expensive, particularly if they are custom-made or require special installation. Some cities and municipalities have zoning regulations that limit the placement and design of storefront signs, which can restrict a business’s ability to use them effectively.
Awnings
Awnings signs are a type of storefront sign that combines the benefits of an awning with a custom sign. Awnings are a type of outdoor cover that is typically made of fabric or other durable materials and is attached to the exterior of a building.
Pros:
Awning signs provide shade and protect people from harmful UV rays. Awning signs provide an opportunity to display a business’s name, logo, or other branding elements.
Cons:
Awnings signs can be more expensive than regular awnings or signs, particularly if they are custom-made or require special installation. Awning signs require regular maintenance, such as cleaning, repairing, and replacing, which can add to their overall cost. Awning signs can be damaged by strong winds, which can result in costly repairs or replacement.
Monument Signs
Monument signs, also known as entrance signs or gateway signs, are large, freestanding structures that are typically placed at the entrance of a property, community, or business. These signs serve as a prominent and visually appealing way to identify and showcase a location.
Pros:
Monument signs are often made of durable materials such as stone, brick, concrete, or metal. They can feature various design elements, including architectural details, decorative elements, and landscaping. The purpose of monument signs is to make a lasting impression on visitors, create a sense of identity, and provide clear wayfinding information.
Cons:
Monument signs can be more expensive than other signage options due to their larger size, materials, and customization potential. Local Regulations: Local zoning regulations or community guidelines may impose restrictions on the size, design, or placement of monument signs, limiting the available options.
Dimensional Letters
Dimensional letters signs, also known as 3D letters signs or raised letters signs, are a type of signage that adds depth and visual impact to a display. These signs feature individual letters or logos that are raised from the surface, creating a three-dimensional effect. Dimensional letter signs are commonly used for both interior and exterior applications in various business settings.
Pros:
Dimensional letter signs create a bold and eye-catching appearance. The raised design adds depth and dimension, making the signage stand out and leaving a lasting impression on viewers.
Cons:
The installation process for dimensional letter signs can be more involved compared to flat signs. Depending on the mounting method and surface, professional installation may be necessary to ensure secure and level placement.
Window Graphics
Window graphics, also known as window decals or window stickers, are a type of signage that is applied to windows or glass surfaces. They are designed to convey messages, promote store hours, promote brands, or enhance the visual appeal of a space.
Pros:
Window graphics are an inexpensive way to offer an effective way to advertise products, services, or special promotions. They can display business logos, slogans, contact information, or product images, attracting the attention of passersby and potential customers.
Cons:
Window graphics can be designed for temporary or permanent use. Temporary graphics are easily removable and are suitable for short-term promotions or seasonal displays, while permanent graphics are more durable and long-lasting.
Street Sign/Parking Signs
Street signs and parking signs are important elements of urban and suburban environments that provide crucial information to pedestrians and drivers. They serve to regulate traffic, indicate parking restrictions, provide directions, and enhance overall safety and organization in public spaces.
Post Signs
Post signs, also known as post-mounted signs or pole signs, are a type of outdoor signage that is affixed to a freestanding post or pole. These signs are typically used to provide information, advertise businesses, or display directional messages in various settings.
Pros:
Post signs can be illuminated to enhance visibility during nighttime or low-light conditions. Lighting options may include external floodlights, internally illuminated cabinets, or LED lighting, depending on the specific requirements and preferences.
Cons:
Local regulations and permits may govern the installation of post signs. Zoning laws, height restrictions, setback requirements, and sign size limitations may vary in different areas, so it’s important to comply with local regulations when planning and installing post signs.
Wall Signs
Wall signs, also known as building signs or wall-mounted signs, are a type of signage that is affixed directly to the exterior or interior walls of buildings. These signs serve to identify businesses, provide information, or enhance branding.
Pros:
Identification: Exterior wall signs are commonly used to display business names, logos, or other identifying information. They help customers and visitors locate a specific establishment and create a strong visual presence.
Cons:
Local regulations and building codes may govern the size, placement, and design of exterior wall signs. It is important to review and comply with these regulations to ensure proper installation and avoid potential penalties.
Blade Signs
Blade signs, also known as projecting signs or hanging signs, are a type of signage that is mounted perpendicular to the facade of a building. They typically extend outwards from the building and are designed to be visible from the sidewalk or street. Blade signs are commonly used in urban or pedestrian-oriented areas to attract attention and guide customers to businesses.
Pros:
Blade signs are useful for providing directional information and guiding people to businesses or entrances that may not be immediately visible from the main thoroughfare. They help improve navigation and ensure customers can easily find their desired destination.
Cons:
Blade signs should be designed and installed with safety in mind. Adequate clearance from the ground and surrounding objects should be maintained to ensure the safety of pedestrians and to comply with accessibility guidelines.
ADA Signs
The term ADA signage refers to signs designed to make public facilities easier to navigate for people with disabilities. The feature that most people notice about ADA signs is that they include braille.
Pros:
ADA signs are important for a very simple reason: they are required by law. In fact, “ADA” stands for Americans with Disabilities Act, a law enacted in 1990 to prohibit discrimination against people with disabilities in all areas of public life, from transportation to jobs and education and everything in between.
Cons:
The ADA includes very precise regulations about how to design ADA-compliant signs. These regulations are called the ADA Standards for Accessible design.
Directional Signs/Wayfinding Signage
Directional signs are a type of signage designed to provide guidance and assistance in directing people to specific locations or destinations. These signs are commonly used in various settings, such as public spaces, buildings, campuses, airports, hospitals, and shopping centers.
Pros:
Directional signs play a crucial role in facilitating wayfinding, which is the process of understanding and following a path to reach a desired location.
Cons:
In environments with numerous directional signs, there is a risk of visual clutter if the signs are not properly organized or if there is an excessive number of signs. This may cause confusion or make it difficult for people to locate the desired information.
Channel Letters
Channel letters are a type of three-dimensional signage commonly used for business identification and branding. These signs are individually crafted letters or logos that are typically made of metal or plastic and are illuminated from within.
Pros:
Channel letters offer versatility in terms of design and customization. They can be customized to match a business’s logo, font, or branding requirements. Various font styles, sizes, colors, and finishes can be used to create a unique and eye-catching sign.
Cons:
It’s important to consider local regulations and obtain any necessary permits or approvals before installing channel letters. Each municipality may have specific requirements regarding sign size, placement, illumination, and overall design.
Overall, outdoor signs can be a valuable marketing tool for businesses and organizations of all sizes, helping to increase visibility, build brand recognition, and attract customers.
